MUHAMMAD AKRAM. The Role of Big Data Analytics in Improving Customer Retention: An Empirical Study Using Structural Equation Modeling. International Journal of Business, Management & Financial Insight, [S. l.], v. 2, n. 1, p. 21–41, 2026. Disponível em: https://scholarclub.org/index.php/IJBMFI/article/view/319. Acesso em: 22 sep. 2026.