How AI Personalization Influences Purchase Decisions

Abstract

A variety of businesses are using AI personalization technology to cater their market mixes to specific customers. This paper looks at how AI personalization impacts customer behavior in the context of three different factors: the role of perceived relevance and customer trust as mediators, and the impact of seclusion concerns as a moderator. A quantitative methodology was applied in this study in order to examine the phenomenon. The outcomes prove AI personalize positive impressions buying determined together direct as well as that  improved purchaser conviction and importance, although the concealment apprehensions negative effect. The study examine the properties of  AI personalization had on buyer purchase performance, to suggestions the type to personalization progressions assistance that may be suggestively donate  remaining works.