Social Media Platforms Theory: A Theoretical and Empirical Examination

Abstract

Social networks are reshaping all aspects of how we communicate, share and conduct business. Different users, companies, and creators can easily engage with each other. The Social Media Platforms Theory suggests that social media companies operate as multi-sided ecosystems. They create value by offering users participation, and through network and algorithmic effects. The neutral of the present education is to examine the philosophy of online platforms, examine how the theory has been used in past studies, and how it has been used in experimental studies to examine the influences of online platforms on users and users' behavior. The study used a numerical procedure and inferior data investigation. The results of the study show that the online platforms' geographies, system impacts, and procedures that initial users' experience, inspiration user performance. The study results subsidize to the body of knowledge in advertising and numerical media by merger social media with stage theory and donates to the prose on social media.