The Role of Political Social Media Memes on Shaping Public Opinion: A Survey Analysis

Abstract

Political memes have become a dominant form of communication, particularly in the digital age, where social media platforms amplify their reach. These memes are often humorous, satirical, or provocative, simplifying complex political messages, making them accessible and engaging for a wide audience. This article examines the role of political memes in shaping public opinion, focusing on their ability to influence perceptions of political issues, leaders, and parties. A structured questionnaire is used for data collection based on meme exposure, public opinion, and other demographic variables. The target population is social media users aged 18 to 40 who actively engage with political content. Political memes can both mobilize and polarize, encouraging political participation while reinforcing ideological divisions. The study explores their potential to spread misinformation, impact voter behavior, and contribute to the public discourse surrounding contemporary political issues. The findings highlight both the positive and negative consequences of meme culture on democratic processes.