Low Salary and Employee Turnover: An Empirical Study of the Telecom Sector in Pakistan

Authors

  • Gul Suri MBA Scholars, Bahria University, Islamabad, Pakistan
  • Kh Zaheer Ahmed Butt MBA Scholars, Bahria University, Islamabad, Pakistan
  • Nasir Ramzan Abbasi MBA Scholars, Bahria University, Islamabad, Pakistan
  • Rameez Iqbal MBA Scholars, Bahria University, Islamabad, Pakistan

Keywords:

Low Salary, Empirical Study, Motivation

Abstract

Closely related to service quality and company profit, employee turnover poses organizations with continuous challenges. Especially, in the telecommunication industry in Pakistan, the problem has led to the loss of qualified employees and increased expenses of hiring new employees. This study seeks to research the growing employee turnover problem in Pakistan’s telecom industry on account of employees earning low salaries. Following Herzberg's Motivation-Hygiene Theory and Adam's Equity Theory, the research study seeks to examine the factor of employees leaving the organization on account of dissatisfaction with compensation. A quantitative approach was adopted to collect primary data involving 200 employees of Pakistan's four leading telecommunication companies, namely, Ufone, Jazz, Zong, and Telenor. The study found that there is a strong positive correlation between perceptions of low salaries and increased turnover intentions. This means that employees who perceive that their salaries are lower than the market average are more likely to quit their jobs. The study recommends that in order to mitigate turnover in the sector under study, there needs to be more competitive salary structures, more regular salary updates, and better system compensation Transparency.

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Published

2025-06-30

How to Cite

Suri, G., Butt, K. Z. A., Abbasi, N. R., & Iqbal, R. (2025). Low Salary and Employee Turnover: An Empirical Study of the Telecom Sector in Pakistan. International Journal of Business, Management & Financial Insight, 1(2), 01–09. Retrieved from https://scholarclub.org/index.php/IJBMFI/article/view/51